Case Studies & Client Results

Challenge

The firm was spending $8,000/month on Google Ads with no conversion tracking. They had no visibility into which keywords drove actual cases, and lead volume was wildly inconsistent month to month.

Strategy

We performed a full PPC restructure, built conversion-tracked landing pages per practice area, overhauled their SEO strategy with a content hub targeting LA-specific PI keywords, and implemented a call tracking system.

Challenge

The firm had virtually no online presence and relied 100% on referrals. With a new partner joining, they needed to build a scalable digital lead channel from scratch.

Strategy

Built a brand new SEO-optimized website with criminal defense practice area pages, launched a Google Maps Local SEO campaign, set up a review generation system, and ran geo-targeted PPC for high-intent criminal defense keywords.

Challenge

Competing in a saturated Silicon Valley immigration market, the firm had a dated website, no local SEO, and was losing clients to better-ranked competitors every day.

Strategy

Multilingual SEO strategy (English and Korean content), rebuilt website with conversion-optimized pages for each visa type, local SEO for San Jose and Bay Area cities, and a targeted PPC campaign for employment-based immigration keywords.

Challenge

The firm was getting traffic but a terrible conversion rate — 7% of visitors were requesting consultations, far below industry average. Ad spend was high with poor ROI.

Strategy

CRO audit and website redesign, A/B tested landing pages, improved intake form placement, added live chat, built dedicated divorce and custody SEO pages for Phoenix metro, and restructured family law PPC campaigns.